FROM UNKNOWN TO EXPERT – How to Position Yourself as an Expert in your field

October 16, 2018 11:30 am - 12:00 pm

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Karen Yates

In 2016, at the age of 52, we set out to make the impossible, possible!

Equipped with a clear vision for our future, a plan and more enthusiasm than you can shake a stick at we embarked on ‘A Year of Saying YES’!

A year which would see us pack our three successful businesses into a box and move ourselves and our family 300 miles; to live by the sea in a new Country; build a business that we loved and stop trading our time for money!

In this session I will share with you practical business lessons drawn from my 35 years in business and my year of Massive Action. With no friends, family or business connections I had to hit the ground running and demonstrate my Expert Status quickly.

I will share with you why positioning yourself as an expert within your niche market place, is crucial in order to: Spread your message wider and serve your audience more deeply; Build trust with your customers more quickly; Gain more credibility and exposure; Get more paying customers; Feel more confident & enjoy your work more; Charge a premium for your services.

Together we will map where you and your business currently sit on the journey from ‘Unknown to Expert’, and what makes the difference between people  that  build lasting success based on their ‘Expert status’ and those that do not.