British people inherently dislike negotiating. We’re conditioned not to be rude or upset people. Society distrusts people who seek to barter or negotiate, yet in business, as in life, it’s an essential skill to protect profit margins and to secure worthwhile new business.
In this presentation, Barry presents his 10 Golden Rules for successful negotiation; how to prepare for it, how to manage the process and what NEVER to do. If you ever find yourself in a negotiating position – and who doesn’t – then this is a must see seminar.